Since 1941, Jeep Brand vehicles have inspired men to dream and to dare. Our brand is built on the pillars of freedom, adventure, authenticity and passion. It’s our unwavering commitment to strength and meaningful engineering that has helped forge an extraordinary, uncommon bond between our vehicles and their owners.

The Jeep brand is well-known for many reasons and some of the most popular include the brand’s rugged and unique style, but there is a lot more to Jeep than what meets the eye. Our favourite part about the Jeep brand is its history and its impact on the automotive industry.

The Jeep brand originated in the early ‘40s and the first Jeep vehicle was built by Willys-Overland and it was called the Willys MB Jeep. This Jeep was produced in 1941 and it was built specifically for military use during World War II. It was this original model that gave roots to the Wrangler today.